Privacy Policy – Drink Bearcat

PRIVACY POLICY

By accessing and using any mobile application, website, social forums, activities, events, and/or other Service (collectively, the “Service,” as further defined herein and in our Terms of Service) which are or may be provided by BEARCAT LOVE INDUSTRIES LLC, a Florida limited liability company (“Company,” “us”, “we”, “our”), user (“you,” “your,” “User”) expressly agrees to our Terms of Service and this Privacy Policy, as may be amended or updated from time to time (the “Policy” or “Agreement”), which are a material prerequisite to your use of our Service. We may modify or update the terms of this Policy at any time.

MINIMUM AGE; GEOGRAPHY.

YOU MAY ONLY USE OUR SERVCES FOR LAWFUL PURPOSES, AND YOU MUST BE AT LEAST 18 YEARS OF AGE. WE DO NOT KNOWINGLY COLLECT PERSONALLY IDENTIFIABLE INFORMATION FROM ANYONE UNDER THE AGE OF 18. DO NOT USE OR ACCESS OUR SERVICE OR PROVIDE US WITH ANY INFORMATION ABOUT YOURSELF IF YOU ARE UNDER 18 YEARS OF AGE OR OUTSIDE THE UNITED STATES.

BY ACCESSING OUR SERVICES, YOU REPRESENT AND WARRANT YOU ARE AT LEAST 18 YEARS OF AGE, AND IF PURCHASING AGE-RESTRICTED PRODUCTS, YOU REPRESENT AND WARRANT YOU ARE OF LEGAL AGE TO PURCHASE SUCH PRODUCTS. WE RESERVE THE RIGHT TO AGE-GATE PART OR ALL OF THE SERVICES AND/OR REQUIRE VALID GOVERNMENT-ISSUED PHOTO IDENTIFICATION TO VERIFY YOUR AGE PRIOR TO ANY PURCHASES OR PROVIDING YOU WITH ACCESS TO ANY AGE-RESTRICTED SERVICES.

GENERAL RIGHTS.

Following are your general privacy rights under this Privacy Policy and the laws of various states. Further details on these rights are provided in the relevant sections of this Privacy Policy:

You have the right to know what personal information we collect, how we use it, and how long we keep it.

You have the right to access, delete and correct information. Instructions for doing so are provided in this Privacy Policy.

You have a right to inform us that you do not want your Personal Information sold or shared. We do not sell or lease Personal Information, and we do not share Personal Information except as detailed in this Privacy Policy.

You have the right to limit the use of sensitive personal information. This right lets you ask us to limit the use and disclosure of sensitive personal information if we use that information for purposes beyond what is needed to provide the Products and Services you request or for other reasons specified in the law. We do not use or disclose sensitive Personal Information for other purposes without your consent so we do not offer you an option to limit the use of sensitive personal information.

You have the right to not be discriminated against. We do not discriminate against you if you exercise any rights described in this section.

PERSONAL INFORMATION.

“Personal Information” shall mean and include any and all definitions, examples, and contexts of personal information or personal identifying data referenced in this Privacy Policy.

In order to use the Service, you may be permitted or required to establish an account or login credentials, or otherwise provide certain Personal Information (or personal information of your company representative), which may include full name, title, age, date of birth, a username, password, company name if applicable, company web address, mailing address, street address, phone number, email address, government-issued photo identification (particularly, but without limitation, if purchasing age-restricted Products), and if the Service at any time charges a fee for use or for certain features or for ordering Products, then debit/credit card numbers or similar information for payments), along with any other Personal Information you provide to us within the Service, including, without limitation, Personal Information you provide to us in emails, texts, website contact portal, order forms, uploads, any forums or other social platforms we may include in the Service from time to time, phone or video calls (which may be recorded in our sole discretion, for training and quality purposes, and by participating in phone or video calls, you consent to such recording), or other communications, all of which will only be used for legitimate business purposes in connection with providing the Service. The use of your Personal Information shall be further governed by our separate Terms of Service, incorporated into this Policy by reference.

We may, in our sole discretion, collect certain other Personal Information, including, without limitation, your IP address, device type, cookie IDs, unique device identification numbers, internet browser type, internet service provider, operating system, mobile carrier, details of referring website or exit pages, general geographic location, how your device has interacted with our Service, including pages accessed, links clicked, pages viewed, features used, Services utilized or purchased, Products ordered, Products considered, Products returned, along with associated dates and times.

If we permit, and you choose, to register your account through, or otherwise grant us access to, a Third-Party Social Media Service (for example, without limitation, Facebook, Instagram, WhatsApp, X, BlueSky, etc.), We may collect Personal Information that is already associated with Your Third-Party Social Media Service’s account, such as Your name, Your email address, Your comments, posts, reactions, and Your contact list associated with that account.

We also collect any other Personal Information you choose to provide with us, including, without limitation, Personal Information you may provide in phone calls to us (which may be recorded for training and/or quality assurance purposes), emails or other written communications to us, comments in social features, comments on our social media or other communication forums we may provide from time to time in our sole discretion, your social media ID, searches and transactions you conduct through our Service, and data you give us about other people. You shall not provide us with data about other people without their consent, nor data about them which is untrue, inaccurate, misleading, deceptive, bullying, abusive, harassing, illegal, or otherwise harmful, offensive, or irrelevant to the Service.

It is your responsibility to ensure the Personal Information you provide to us is accurate, complete and up-to date.

You grant us permission to use your Personal Information in accordance with this Privacy Policy.

We only collect Personal Information about the following persons: (a) those whose explicit consent has been obtained; (b) those whose Personal Information is required or permitted pursuant to contract/agreement for our Service; (c) in order to take steps at the request of the data subject; (d) or with whom we have a legitimate business interest where our interests are not overridden by the individual’s data protection interests, or fundamental rights and freedoms.

If you would like to request a copy of your Personal Information, please email our Data Protection Officer at [email protected].

PUBLIC PLATFORM.

Some of the information on the Services may be public and accessible to multiple users or the general public, with or without an account. Company may, in its sole discretion, provide user interaction with public facing elements of the Service, for example, and without limitation, user reviews of Company’s Products. By providing any information into public facing parts of the Service, you are consenting and directing us to share this information publicly and freely.

If or when you submit Content (e.g., a post, comment, message, upload, order, debit/credit card information, or any other data or information, including Personal Information, that you deposit into the Services) to a public part of the Services, any visitors to and users of our Services may be able to see that Content, any name or username associated with the Content, and the date and time you originally submitted the Content. That Content may also be available in search results on Internet search engines like Google or in responses provided by an AI chatbot like OpenAI’s ChatGPT. You should take the public nature of any public facing Services into consideration before posting.

BUSINESS PURPOSE.

In general, Company operates a non-alcoholic beverage business, providing the wholesale and/or retail sale of non-alcoholic beverages, which may, from time to time, include cannabinoid beverages and/or beverages with other supplemented ingredients, from time to time (“Products”). The sale of Products together with Company’s website and other services constitute Company’s “Service.” Company shall have complete discretion to determine the content, Products, and services of the Service, which may include from time to time, a mobile application, a website, social forums, product ordering, product delivery, activities, events, and/or other services (collectively, the “Service” or “Services”). Company may expand, contract, amend, modify, edit, delete, or eliminate part or all of the Services at any time, for any reason or no reason, in its sole discretion.

We collect certain Personal Information to engage in or conduct the following business purposes (“Business Purposes”):

To provide, maintain, monitor the usage of, and strengthen the security and functionality of our Service.
To personalize Services, content, and features that match your activities, preferences, and settings (if and where applicable).
To provide customer service.
To protect the safety of our users, which may include blocking suspected spammers or scammers, blocking persons suspected of being underage for the service or a particular product, addressing abuse, and complying with the law.
Internal analysis; research and development of new products, services, and features.
To manage Your Account: to manage Your registration as a user of the Service. The Personal Information You provide can give You access to different functionalities of the Service that are available to You as a registered user.
For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
To contact You: We may send you technical notices, updates, security alerts, invoices, and other support and administrative messages. We may contact You by email, telephone calls, texts, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including security updates, when necessary or reasonable for their implementation. You will be given an opportunity to “opt in” to receiving emails of interest but not essential to your account or continued use of the Service. You may unsubscribe from opt in texts and emails at any time. Regardless of your “opt in” or “opt out” of optional emails, we reserve the right to send you texts and emails regarding your account or matters related to your continued use of the Service.
To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information. You may unsubscribe from such communications at any time.
To manage Your requests: To attend and manage Your requests to Us.
For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by Us about our Service users is among the assets transferred.
Monitor and analyze trends, usage, and activities in connection with our Services.
For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience. (c) facilitate the operation or maintenance of our Services, operations, and internal record keeping. We may use Personal Information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by Us about our users is among the assets transferred.
In our effort to provide you with ongoing Service and service our relationship with you, we may send you emails informing you of specials, events, or new features that may interest you or may be relevant to your continued use of the Service. Upon creating an account with us, you will be given the option to “opt in” to receiving optional emails, i.e. emails of interest but not essential to your account or continued use of the Service. If you do not “opt in,” we will not send you such emails. Regardless of your “opt in” or “opt out” of optional emails, we reserve the right to send you emails regarding your account or matters related to your continued use of the Service.
Personal Information will be used solely for these or other legitimate business purposes, on the good faith belief that it is necessary or appropriate to do so.

We may use automated processing, including artificial intelligence, to assist us with these uses.

We may de-identify (anonymize) or aggregate Personal Information so that we may use it for business and marketing purposes.

We do not sell or lease Personal Information to others.

LINKS AND THIRD PARTY SERVICES.

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Terms of Service and Privacy Policy of every site You visit. You acknowledge and agree we have no control over and no liability for the content, Terms of Service, Privacy Policies, or practices of any third party sites or services.

We have no control over, and You agree we are not liable for, the content, terms of service, privacy policies or practices of any third party sites or services.

Providing You with Services may necessarily or appropriately involve third party servicers (“Third Party Servicers”) who carry out work for us. For example, without limitation:

Our advisors (e.g. accountant, lawyer), providers of our data management programs, such as, without limitation, email and internet service providers, cloud providers who host data, data backup services, web manager, web designer, IT service providers, payment processors, couriers, freight forwarders, third-party ads measurement providers who may help us and advertisers measure the performance of ads shown on our Services, compliance providers who may help us determine your eligibility to participate in programs or events, event planners, event hosts and venues, and other business servicers. Third Party Servicers may have access to your Personal Information on or within our Service, and their use of your Personal Information will be governed by their Terms of Service and Privacy Policies, which you agree to by using our Service.
We may allow or require You to create an account and log in to use the Service through a following Third-Party Social Media Services, such as, for example, and without limitation, Google, Facebook, Instagram, X, LinkedIn. If You decide to register through or otherwise grant us access to your account or Personal Information on a Third-Party Social Media Service, We may collect Personal Information that is already associated with Your Third-Party Social Media Service’s account, such as Your name, Your email address, Your activities, posts, comments, photos, or Your contact list associated with that account. You may also have the option of sharing additional information with the Company through Your Third-Party Social Media Service’s account. If You choose to provide such information and Personal Information, during registration or otherwise, You are giving the Company permission to use, share, and store it in a manner consistent with this Privacy Policy.

TRANSFER, PROCESSING, AND SHARING OF YOUR INFORMATION.

Our office and business operations are located in the United States. All Personal Information is transferred to and processed in the United States. Your data, including Personal Information, is processed at our operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

In addition to any Content that is displayed publicly due to the nature of a particular feature that may be public-facing, we may share Personal Information in the following ways:

With your consent. We may share information about you with your consent or at your direction, including consent given through your activities and participation on the Services.

With linked services. If we permit, and you choose, to link your account with a third-party service (for example, without limitation, Google, Facebook, Instagram, X, LinkedIn, etc.), We may collect Personal Information that is already associated with Your third party service’s account, such as Your name, Your email address, Your comments, posts, reactions, and Your contact list associated with that account.

Advisors and Third Party Servicers. We may share Personal Information with our advisors (e.g. accountant, lawyer) and Third Party Servicers who carry out work for us, including, without limitation, providers of our data management programs, such as, without limitation, email and internet service providers, cloud providers who host data, data backup services, web manager, web designer, IT service providers, payment processors, couriers, freight forwarders, third-party ads measurement providers who may help us and advertisers measure the performance of ads shown on our Services, compliance providers who may help us determine your eligibility to participate in programs or events, event planners, event hosts and venues, and other business servicers. By providing us with your Personal Information, you acknowledge, consent, and agree to the Terms of Service and Privacy Policies set forth by Third Party Servicers, whether or not they are directly referenced in this Policy. You agree we are not responsible for the Terms of Service or Privacy Policies of Third Party Servicers, nor are we liable for any act, omission, error, default, or failure of any of Third Party Servicers. We may change Third Party Servicers from time to time, in our sole discretion.

Legal reasons. We may share Personal Information if we believe disclosure is in accordance with, or required by, any applicable law, regulation, legal process, or governmental request, including, but not limited to, meeting national security or law enforcement requirements, or to defend the rights or property of our company. To the extent the law allows it, we will attempt to provide you with prior notice before disclosing your information in response to such a request.

In an emergency. We may share Personal Information if we believe it’s necessary to prevent imminent and serious bodily harm to a person.

To enforce our rights and promote safety and security. We may share Personal Information if we believe your actions are inconsistent with our Terms of Service, rules, or other policies, or to protect the rights, property, and safety of the Services, ourselves, our Company, or others.

Legal Reasons. We may share Personal Information as required or appropriate by law. We may be required to disclose certain Personal Information (a) to U.S. or other government, law enforcement, judicial, or regulatory authorities and will comply with any lawful requirements (which may include legal requirements outside your country of residence), (b) to protect against or identify fraudulent transactions, or (c) other legal reasons.

With our affiliates. We may share Personal Information between and among our parent, affiliate, subsidiary, and other companies under common control or ownership.

Mergers, Sales, and Acquisitions. We may share and transfer your Personal Information as necessary if we enter into a merger, sale of our company assets, or purchase of another company’s assets.

With our Business Relations. We may share Personal Information with our officers, directors, members, shareholders, clients, customers, employees, vendors, other agents, affiliates, or other business relations (collectively, “Business Relations”), as needed to provide the Services and carry out the Business Purposes identified in this Privacy Policy.

Aggregated or de-identified information. We may share Personal Information that has been aggregated or anonymized such that it cannot reasonably be used to identify you. For example, we may show the total number of times a Content item has been upvoted or positively reviewed without identifying who the visitors were, or we may tell an advertiser how many people saw their ad.

Provision of Services and Business Purposes. We may share Personal Information to the extent necessary for us to provide the Services, for the Business Purposes identified in this Privacy Policy, to operate our website and other business operations, and maintain record keeping.

DATA INTEGRITY AND SECURITY.

You acknowledge and agree that no data transmission or storage system can be guaranteed to be 100% secure. We will take reasonable steps to stop and remediate any unauthorized access, disclosure, alteration, or processing that we become aware of. The initial storage provider is GoDaddy, and at least initially, data is backed up for thirty (30) days according to GoDaddy’s policies as of the initial effective date of this Policy, and may change without notice if GoDaddy’s policies change, or if we change packages or providers. Further, deletion of the Service from your device will delete your data from it. We reserve the right to change the storage provider, any backup provider, or any other Third Party Servicers, at any time, without notice.

DURATION OF PERSONAL INFORMATION STORAGE AND PROCESSING; DELETION.

Unless you request otherwise, Personal Information that you provide us will be retained for the shorter of: (a) for as long as consent was originally provided, (b) the duration of any applicable contract to which you are a party, (c) until consent is revoked, (d) as long as we have a legitimate business purpose for it, including, without limitation, security purposes, or (e) as long as we have a legal purpose for it, including, without limitation tax, audit, investigative purposes.

We may, in our sole discretion, use a Third Party Servicer for data backup and/or storage, if offered, and the use and storage of your Personal Information is further governed by their terms of service or our contract with them. We may, at any time, change Third Party Servicers or provide in-house data storage and backup.

YOU ALWAYS HAVE THE RIGHT TO ACCESS, CORRECT, OR REQUIRE US TO ACCESS, CORRECT, OR DELETE YOUR PERSONAL INFORMATION FROM OUR DATABASE, EXCEPT TO THE EXTENT WE ARE REQUIRED BY LAW TO RETAIN ANY SUCH INFORMATION (E.G. FOR TAX OR AUDIT PURPOSES). UPON VERIFICATION OF YOUR IDENTITY, WE WILL PROVIDE YOU WITH A COPY OF ALL OF YOUR PERSONAL INFORMATION IN OUR POSSESSION OR CONTROL WITHIN 30 DAYS OF REQUEST. UPON VERIFICATION OF AN INACCURACY IN YOUR PERSONAL INFORMATION, WE WILL CORRECT IT AND FORWARD THE CORRECTION TO OUR CLIENT WHO ORIGINALLY PROVIDED US WITH YOUR PERSONAL INFORMATION, FOR THEIR CORRECTION AS WELL. WE WILL NOT MAKE CHANGES THAT WE BELIEVE WILL VIOLATE ANY LAW (WHICH MAY INCLUDE LAWS APPLICABLE TO US OUTSIDE YOUR COUNTRY) OR WILL BE FRADULENT OR DECEPTIVE. YOU ACKNOWLEDGE THAT IF YOU HAVE US DELETE YOUR PERSONAL INFORMATION IT WILL NECESSARILY DELETE YOUR ACCOUNT AND WE WILL NO LONGER BE ABLE TO PROVIDE YOU WITH USE OF THE SERVICE. A REQUEST TO DELETE YOUR PERSONAL INFORMATION WILL ALSO MEAN RECOVERY OF YOUR ACCOUNT AT A LATER DATE WILL NOT BE POSSIBLE.

ANY DELETION OF PERSONAL INFORMATION OR WITHDRAWAL OF CONSENT SHALL NOT AFFECT THE LAWFULNESS OF USE, STORAGE, OR PROCESSING BEFORE ITS WITHDRAWAL OR DELETION.

If you request that we delete your Personal Information, we may, in our sole and absolute discretion, retain any non-personal information you have provided to us.

CONTACTING US.

You acknowledge and agree that no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), or if you desire correction or deletion of your Personal Information, please immediately notify us of the problem by emailing our Data Protection Officer at [email protected].

TRUTHFULNESS AND INDEMNITY.

You agree not to input into our Service or any other medium owned, managed, or controlled by us, any untrue, inaccurate, misleading, deceptive, bullying, abusive, harassing, illegal, or otherwise harmful, offensive, or irrelevant content (as determined by us), nor shall you input the Personal Information of another person or company without their express written consent. You will indemnify, defend, and hold harmless us, our employees, members, officers, directors, shareholders, contractors, agents, and advisors, along with any third party whose Personal Information you misuse according to this policy (“Indemnified Parties”) from and against any and all claims, losses, damages, actions, costs, expenses, and liabilities of any kind or nature whatsoever (including without limitation attorney’s fees), incurred by an Indemnified Party, arising from or relating to violation by you or your representative of this Privacy Policy or our Terms of Service, or any act of deceit, dishonesty, fraud, violation of law, or violation of third party rights by you or your representative; and Indemnified Parties shall have the right to recover from you any and all losses and damages of any and every kind or nature arising therefrom or relating thereto.

DATA PROTECTION REPRESENTATIVE/AGENT.

Initially, use of the Service is only intended and provided for persons within the United States. It is not our intent or business model to advertise or provide use of the Service to persons subject to the jurisdiction of countries or laws which would require us to retain a consumer data protection representative in such countries (for example, and without limitation, an EU GDPR representative, or similar/equivalent in China or other non-U.S. countries with similar consumer data protection laws). IF YOU ARE A SUBJECT OF OR RESIDE IN A COUNTRY SUBJECT TO THE EUROPEAN UNION’S GENERAL DATA PROTECTION REGULATIONS, OR OTHER NON-U.S. COUNTRY, CONTACT US BEFORE PROVIDING US WITH ANY PERSONAL INFORMATION ABOUT YOURSELF OR USING OUR SERVICE.

CHANGES AND UPDATES.

We may amend or update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on our website.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on our website.

CALIFORNIA SPECIFIC PROVISIONS.

The following statement is provided in response to California’s Online Privacy Protection Act (CalOPPA): When you visit a website in any browser, your computer typically and automatically shares information with that website, such as cookies, your IP address, and other standard computer information. If the website contains information provided by a third party (for example, a map, advertisement, or web measurement tools such as a web beacon or scripts), some information about you may automatically be sent to the content provider. This may have several benefits, including, for example only (whether or not the same are actual benefits in this case), and without limitation, allowing you to access third party information on the website, or free or reduced cost access in exchange for accepting advertisements. However, this can impact your privacy, because it is possible for content providers to track you across multiple websites.

If you wish not to be tracked, you should explore Do Not Track options in your web browser or with your IT servicer. Our app, any websites, and business model are not set up to respond to Do Not Track requests, and will not respond to such requests. We also have no control over, and are not responsible for, tracking associated with third parties’ interactions with our website or app, for example and without limitation, Google Analytics and AdWords.

California customers may request that we provide the identity of any third parties with whom we have disclosed personal information for the third parties’ direct marketing purposes within the previous calendar year, along with the type of personal information disclosed. We do not disclose Personal Information to third parties for their own direct marketing purposes.

Where to exercise your rights. You or your authorized agent can exercise your right to know, access, delete, and correct data, or ask questions, by contacting [email protected].

OTHER STATES

Residents of Colorado, Connecticut, Delaware, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, and Virginia have the right to tell us not to use Personal Information to create profiles about you that we use to inform decisions that have legal or similarly significant effects. We do not use Personal Information to profile you to further decisions that have legal or similarly significant effects.

You have a right to tell us not to sell Personal Information or process it for certain targeted advertising purposes. The laws vary in the way they define sale and certain targeted advertising, but generally, they require that we provide you with the ability to limit activities that involve disclosing Personal Information for monetary or other valuable consideration and using Personal Information about you from your activity across other websites or apps to target ads to you. The definitions do not cover all disclosure of Personal Information. We do not knowingly sell Personal Information related to persons under 18 years of age, or knowingly use such information for targeted advertising purposes.

Colorado & Illinois Biometric Information Privacy: We do not collect biometric identifiers or biometric data.

COOKIE STATEMENT.

Cookies are small pieces of text sent as files to your computer or mobile device when you visit most websites. Cookies may be delivered by us (first party cookies) or delivered by a third-party partner or supplier (third-party cookies). Cookies are either session cookies or persistent cookies. Session cookies enable sites to recognize and link the actions of a User during a browsing session and expire at the end of each session. Persistent cookies help us recognize you as an existing User and these cookies are stored on your system or device until they expire, although you can delete them before the expiration date.

Other similar technologies:

Web beacons, gifs, and clear gifs are tiny graphics, each with a unique identifier that are embedded invisibly on sites and in emails. Web beacons allow us to know if a certain page was visited or if ad banners on our sites and other sites are effective. We also use web beacons in our HTML-based emails to let us know whether our emails have been opened by recipients, which helps us to gauge the effectiveness of certain communications, promotions, and marketing campaigns.
Proximity based beacons send one-way signals over very short distances, to communicate with associated mobile apps installed on your phone. They can notify you, for example, about experiences related to your trip and can alert you to related deals or promotions. Beacons communicate with your device only when you are in close proximity and only if you have given consent within the relevant mobile application.
Pixels are small objects embedded into a web page that are not visible to the User. We use pixels to deliver cookies to your computer, facilitate the log-in process, monitor the activity on our sites, and deliver online advertising.
Tags are small pieces of HTML code that tell your browser to request certain content generated by an ad server. We may from time to time use tags to show you relevant advertising and promotions.
Scripts are pieces of JavaScript code that launch automatically when certain webpages load, to determine whether Users view associated advertisements.
Local Storage Objects, such as HTML 5, are used to store content and preferences. Third-parties with whom we partner to provide certain features on our site to display advertising based upon your web browsing activity use Local Storage Objects to collect and store information.

All of the technologies described above will be collectively referred to in this Cookie Statement as “cookies.”

We use cookies for a number of reasons, including to:

Help us improve your experience when visiting our sites
Fulfill transactions and ensure our sites perform as intended
Remember your preferences, such as language, region, or currency
Provide you with relevant advertising and analyze performance of the ads
Enable you to return to previous travel searches
Identify errors on our sites
Help with data protection and potentially detect and investigate malicious of fraudulent activity
Help us understand traffic to our site, including time and date of the visit, time and date of the last visit, and other information
Analyze how well our sites are performing

The types of information that we collect through cookies include:

IP address
Device ID
Viewed pages
Browser type
Browsing information
Operating system
Internet Service Provider
Whether you have responded to, or interacted with, an advertisement
Referring or referred links or URLs
Features used and activities engaged in on our sites and in our apps

Certain cookies are required or “essential” for our sites to function as intended. Essential cookies are necessary for you to navigate our site and use certain features like logging in to your account and managing your Reservations. These cookies are also used to remember security settings that allow access to particular content. Lastly, we use essential cookies to collect information on which web pages visitors go to most, so we can improve our Service. You are not able to opt out of essential cookies.

We also use other types of cookies to make our site engaging and useful to you:

Functional Cookies. We want to make sure when you visit our site, your preferences (such as your preferred language), settings, and previous searches are remembered. Functional cookies enhance your experience on the Service.
Performance Cookies. We use performance cookies to:
Understand our site’s performance and how it is used, including the number of visitors, how long you stay on the site, and which parts of the site you visit. We can see details about how visitors interacted with the site, like the number of clicks visitors made on a given page, their mouse movements and scrolling activity, the search words visitors used, and the text visitors enter into various fields
Test different designs and features for our site
Monitor how our visitors reach our sites
Determine effectiveness of our advertising
Improve our Service, including your experience on our site

For analytics, our third-party service providers may use cookies to perform their services and may combine the information that they collect about you on our sites with other information that they have collected. For example, we may use Google Analytics cookies to monitor the performance of our sites. Our ability to use and share information collected by Google Analytics about your visit to our sites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. This Cookie Statement does not cover such third-parties’ use of your information.

Some analytics cookies can perform tasks essential and/or functional to online Service like enabling site improvements and testing changes on a site.

Targeting Cookies. We and any third-party advertising partners we may engage from time to time may use advertising cookies to show you advertisements both on and off our sites that are based on your interests. We may allow third-parties to collect information about your online activities through cookies to perform their Service and may combine the information that they collect about you on our sites with other information that they have collected. These third-parties include business partners who collect information when you view or interact with one of (1) their advertisements on our sites or (2) our advertising or booking information on their sites and advertising networks, which collect information about your interests when you view or interact with one of the advertisements or tracking mechanisms they place on many different sites on the Internet. Our partners may make assumptions about your interests, characteristics, or preferences and add you to groups based on those assumptions in order to show you tailored advertisements. We do not have access to the cookies these third-parties may use to collect information about your interests, and the information practices of these third-parties are not covered by this Cookie Statement, or our Privacy Policy.

You can choose not to receive tailored online advertising on this site and other sites and learn more about opting out of having your information used for tailored advertising purposes by accessing one of the following resources:

For EEA, Switzerland, and UK: http://www.youronlinechoices.eu/
For Canada: http://youradchoices.ca/choices/
For U.S. and rest of world:
http://www.aboutads.info/choices/
http://optout.networkadvertising.org/

Note that if you choose not to receive tailored ads, you will still see online advertisements, but they will be general and less relevant to you.

You can set or amend your web browser controls to accept or refuse cookies whenever you like, but please remember if you do choose to reject cookies, your access to some of the functionality and areas of our site may be restricted.

We may update this Privacy Policy in response to changing laws or technical or business developments, or for any reason in our discretion, without notice.